You’ve probably had a hard time explaining to your friends what exactly graphic design is after you finished your graphic design course. Even though you can design a poster, a logo, and a brochure, you don’t know how to describe it.
You may know the difference between an ad agency, an infographics designer and a web designer, but you still don’t know what all of these things mean. In fact, you can’t even explain what graphic design is. The truth is that you are not alone.
Most people don’t know the difference between graphic design, illustration and infographics. Yet, what do these things share practically speaking? Graphics, of course. In this post, We will explain to you the main types of graphic design, what they are and what they are used for.
What is Graphic Design?
Graphic design is a form of visual communication, and it’s an important part of the user experience that is often viewed as the first impression of a product.
It is also a communication method used to convey information and/or create an emotional response. The term “graphic design” has evolved from being a purely typographic discipline to including new media and expanded functions.
Graphic design is the practice of using typography, photography, and illustration to solve problems and communicate visually. It can be applied to any medium but is most often used to communicate a message through a print, digital or tactile medium.
It is a core discipline of art, design and communication and is used to convey messages and meaning for commercial, promotional and cultural purposes.
What Are the 5 Types of Graphic Design?
Product Design
Product design and branding design. Product design includes any design that is visually associated with a product, such as industrial design, interior design, fashion design, package design and graphic design.
Branding Design
Branding design includes any design that identifies a brand, such as corporate identity design and logo design. This gives unity to the whole brand, and a good branding design aids in the brand recall value among the customers.
Website design
Website designing is the process of creating web pages and websites for companies in a way it reflects the brand ethos. It is relevant and communicable to the ideal target audience.
Print Design
Print design is an umbrella term for various design disciplines that focus on visual communication and presentation. It is often used to describe the process of visual design and presentation.
The history of graphic design is closely tied to the invention of printing and the process of printmaking. The use of graphic design in contemporary society has expanded beyond traditional print media. Print design is considered an art because it uses creativity and imagination.
Animation Design
Animation design is creating animation, special effects and designs for motion media such as video games, motion graphics, movies and social media.
Publishing Design
Publishing design is a process of communication that uses visual elements and language to convey a message or idea in publishing media. It is the “art of arranging elements in such a way as best to accomplish an objective” in newspapers, magazines, brochures, etc.
