It is almost impossible to do anything without scrolling through social media. Be it shopping, traveling, outing, working out, or attending events – people are constantly creating and sharing content on their social platforms.
This content is powerful. As it has the power to influence the minds of millions of people. Imagine, you came across a peer post and got inspired to also try out an eatery or maybe buy passes to a music festival. This happens more often than not!
Social media has become a hub for marketers to reach out to their target audience, get them engaged with the content, and boost conversions. This is especially true for event marketers, as they can run early bird promotions, share BTS of their events, and enhance their ticket sales.
So, if you’re looking to run promotions for your next event and wondering how exactly can you do it successfully? Social media is your answer. Read the blog to find out how you can harness its power for your next event.
5 Ways To Harness The Power Of Social Media For Your Next Event
1. Introduce A Social Wall
Introducing a social wall for your events have to be the ideal strategy to harness the power of social media for your next event. That’s because the social wall is engaging, attractive, and result-driven. It helps you to improve the visibility of your social channels.
When you showcase the content created by your event attendees, it encourages your other attendees to create content for you, as it creates a bandwagon effect. Not only that, but the social wall also helps in improving interactions at your event as it offer real-time content.
2. Create a Hashtag
Create an exclusive hashtag for your event, promote it well and leverage it as a conversation starter for the audience. Alternatively, this hashtag can also be used to create fun contests, which are able to effectively lure the attention of the audience and inspire them into content creation.
When more and more people use this hashtag to produce and share content on their social media, your reach automatically increases and more people come to know about your event.
3. Promote Your Event On Social Channels
Make sure that you run effective promotions on your active social channels. Every platform has a different algorithm that supports posts of certain categories.
You can choose to run ads on Facebook and Instagram, go live with your guests, take polls and conduct Q&As to make the audience feel excited about your event and spread a word about the same with their friends and family.
Remember to not promote to sell, but to get the target audience evoked to attend the event.
(Pro Tip: Capitalize on the FOMO factor!)
4. Try Influencer Marketing
Spreading the word about your event cannot get easier than collaborating with influencers. The fact that they have a massive following makes it easier to reach out to the target audience, engage the audience and fetch their attention for your event. Collaborate with influencers who have an audience similar to your target audience. It can be a great way to increase the ROI of your influencer marketing.
When these influencers will promote your events on their social media platforms, they will capture the attention of your target audience. This strategy is particularly ideal for pre-event promotions when you want to boost your ticket sales. When the target audience will get to know that their favorite influencers are going to be a part of your event, they will be more than driven to be a part of your event.
5. Create A Social Media Photo Booth
A social media photo booth is the perfect tool for event engagement. Users can enjoy both social wall and photo booths at your event. Users can click pictures with the social wall, using different filters, templates, and stickers that you have created as per your event’s theme.
Once done, users can upload the photo booth content on social media platforms using your event hashtag or handle. The photos will automatically appear on the social wall. This will engage your event audience and help create social visibility around your event.
Let’s Call It A Wrap!
As we reach the end of this blog, we hope that you have a better understanding of how you can uniquely add social media to your event. These unique ideas will help you boost event engagement and help you increase your social media presence, attract more prospects, and attract more audiences for future events.
So, what are you waiting for? Why not get started already?
