Facebook, Instagram, LinkedIn – for many companies, these platforms have become indispensable.
Marketing now takes place online, so specific target groups are reached with goal-oriented strategies.
In this article, we will show you which platform is the right one for your target group and which advantage you stand to gain.
What social media platforms are there?
In addition to the common platforms such as Facebook and Instagram, there are of course a few more that are also growing so fast in the last few years.
Here each platform can be assigned to a new group. Some social networks can be assigned to the communicative area, in which social relationships are cultivated, while others focus on professional exchange.
We have summarized the most used platforms for good social media marketing for you, tell you which content formats work particularly well, and at what times you can reach the most users.
According to Techpally marketing agency, Facebook has about 2.3 billion users worldwide, Facebook is the most used social media platform.
Whether for text posts, pictures, videos, or stories, the network connects people from all over the world with each other in every possible way.
With this large number of users, it is of course a huge advantage for companies to create a company account on Facebook.
Important here is the communication between private individuals and companies for the individual marketing strategy in order to be permanently and easily accessible to the community in the entire social network and to stand out from the crowd.
In addition, the Facebook Ads Manager for campaigns and advertising can be used here to place ads and, for example, to refer directly to your website.
- Average age: 33 years
- Online times: 1pm-4pm and 6pm-9pm
- Ads: Facebook allows for low-budget ads to appear in a variety of forms. For example, a normal feed ad is then displayed to your selected target group in the feed.
Instagram is now the platform par excellence: pictures, videos, stories, reels, IGTVs – the perfect platform with 1.9 billion users to express yourself creatively.
For companies, this is also one of the most important ways to create reach and provide transparency to the community, according to business pally analysts.
Stories and hashtags in particular can be used to reach followers as quickly as possible so that this expanding range is in a rising state.
Networking and communication with the community on the one hand and with other companies on the other are also important here, which increases the brand presence.
Of course, Instagram is excellent for product marketing, since the focus here is on the aesthetic presentation of images.
At this point, all influencers become aware: Product marketing as an advertising method by well-known Instagrammers can have an enormous impact on your range increase – but your employees can also become brand ambassadors as corporate influencers.
- Average age: 18-34 years
- Online times: 12pm-2pm and 7pm-10pm
- Ads: Ads can also be placed on Instagram. This is also possible in the feed, for example, but also in the form of stories.
Of course, a lot is also possible with a small budget here, but the following still applies: a higher budget also increases the range at the same time.
Your company can also be successful on Pinterest. According to businesspally magazine, Pinterest has around 478 million users, there is definitely a lot going on.
Pinterest is an image search engine that serves as an inspiration platform for millions of users.
Unlike other platforms, there is a link behind each image: each pin is therefore a link to your own website.
The photo platform differs from other social networks in another important respect.
The non-linear structure ensures that pins bring traffic even after days, weeks, months, and even years. Organically, you can build up a large reach on Pinterest.
- Average age: 18-44 years
- Online times: 12-2 p.m. and 7-11 p.m., more often on weekends
- Ads: Advertising campaigns can be run on Pinterest, which can generate an enormous number of impressions.
