Today’s marketers understand the importance of including social media in their marketing strategies. 74% of professionals in this field invest in social media marketing.
Social media will allow your business to connect and engage with your consumers and even potential customers personally.
Social media platforms are a direct selling opportunity for your business, considering that 74% of customers rely on these platforms to make purchasing decisions. Additional research shows that 90% of individuals buy from companies they follow on social media platforms.
Most users check their profiles on these media 5-10 times a day and rely on Twitter, Instagram, and Facebook for more than just updates and news from friends. If used properly, social media can help you drive traffic to your website and thus drive conversions and sales.
7 ways to improve social media to boost your business. Use the power of influencers.
71% of marketers think the traffic and customer quality is much better than other ads. This may be true, considering that reports suggest an ROI of $5.78 for every dollar spent on influencer marketing.
Influencer marketing involves partnering your brand with a social media star or celebrity, essentially known as an influencer, to deliver an intended message through advertising or video. Such partnerships attract new customers and influencers’ followers to take action, such as buying the advertised product or service.
Get inspired by Dunkin’, America’s favorite espresso, donut, and coffee brand, based its social media strategy for 2021 on TikTok dominance and found much of its success here. Dunkin’ leveraged Charli D’Amelio’s massive social media following to grab the attention of Gen Z customers and grow his audience on TikTok to over 3 million followers.
Bet on the most relevant social networks
Don’t assume your business needs to be present on every social media platform. It would be better if you were where your target audience is. This will be an effective social media marketing plan for your business.
Each social media platform has its unique features and tools. But all of them will not suit your needs. Know where your target audiences are and rule out platforms that perfectly align with your brand.
Then focus your resources and time on the platforms you think will generate the most significant ROI for your business.
Consistency is mandatory
Consistency is the key to a successful social media marketing campaign. But remember, consistency isn’t just about posting regularly, and it’s also about being consistent with your brand’s tone, aesthetics, and messaging across social media sites.
To be consistent with your posts and other elements, you should create a schedule outlining the right time to post and the type of content. Also, consider the frequency of your posts that your audience is most likely to engage with.
Keep engagement high
While you can use different ways to keep your business engagement high, social media platforms are great channels to do this. That’s because these sites have active user bases.
Facebook, with 1.82 billion daily active users; LinkedIn, with 675 million monthly active users. And TikTok, with an average engagement rate of 9.38%, are platforms you can use to keep your business engagement high.
Given this and the proper time allocation on these social media platforms, there is likely to be at least one online user ready to interact with your Instagram marketing efforts via stories, Facebook posts, and tweets.
Staying active on different social media platforms and following the interests of your followers will automatically increase your engagement rate no matter which platform you choose.
Balance practical and promotional content
Avoid having a sales tone when talking about your products on social media sites. Focus more on creating helpful content that helps users make their purchasing decisions.
Simply talking about your brand on different social media sites will not make you a credible business in the industry. Your brand will grow organically only when customers come to you after seeing your content and not when you persuade them to come to you.
So focus on creating content like product videos, tutorials, and industry thought leadership to grow your following dramatically.
According to reports from Statista, 38% of viewers consider online reviews necessary when it comes to making purchasing decisions. Collecting favorable reviews about your products and services is another good way to build a brand reputation and establish yourself in the industry.
Give rewards.
Handing out rewards to social media followers through promotions, challenges and giveaways is a good way to increase engagement and create a fun buzz around your business. These reward programs don’t require huge investments, but they bring huge returns and go viral if done effectively.
Keep analyzing your marketing metrics.
It would be helpful to regularly analyze your social media marketing metrics to get proper insights into how your campaign is performing. You’ll get a better idea of your social media activity and the places where you need to improve.
Once you find out what’s working and what’s not for your brand, you’ll save precious resources and thus increase your return on investment.
Take away
Take the time to develop specific marketing plans for social media platforms, and you will see that your business is reaping the benefits of using social media.
Whether using influencer marketing or expanding your customer support channels, you can leverage social media to achieve today’s business goals.
