Whether you’re a fresh startup or an established local business, you won’t want to miss out on these small business trends.
According to Statista, there are over 212 million SMEs worldwide.
With this in mind, it shouldn’t come as a surprise that most industries – from healthcare to marketing – are saturated with competition.
However, as a small business owner, you shouldn’t quit when faced with adversity. Instead, you need to get up-to-date with the latest small business trends and put a new plan into action.
As a starting point, check out the trends discussed below. When adopted, they’ll help to give your small business a major boost moving forward.
Coworking Spaces
Coworking spaces are the latest (and greatest) trend in the small business world.
In a nutshell, a coworking space is a collaborative area that you can rent on a daily or monthly basis. Inside, you get all the resources and utilities you need, from the internet to spacious desks that help to boost collaboration amongst employees.
If you’re desperate to wave bye-bye to your traditional office, then coworking office space Holborn is the solution for you.
As the future unfolds, coworking spaces will no doubt become the industry norm for startups and small businesses due to the fact that they’re:
- Modern
- Affordable
- Great for collaboration
With that covered, let’s move on to the next trend.
eCommerce Selling
For small businesses to get off the ground and increase their sales, they have to sell products online.
You can sell online using a variety of platforms, including:
- Your own business website
- Amazon
- eBay
- Shopify
- Facebook Marketplace
- Etsy
The more bases you cover, the better. This is especially true for small businesses, as selling through different platforms enables them to maximize their brand exposure and reach a greater number of customers.
Personalized Apps
Since the start of the new decade, many small businesses have started to develop and launch their own personalized apps.
The purpose behind each app is unique to the business. However, apps will generally revolve around driving sales.
For example, it’s popular for business apps to allow customers to directly purchase products through the app.
Additionally, they will get other perks, such as being able to access their customer accounts and get access to exclusive offers and discounts.
For your business to get its own personalized app, you’ll need to work with an app developer. This will cost you in the short term, but the long-term pay-off will be more than worth it.
Green Initiatives
As a small business, you should be looking to adopt green initiatives. This will allow you to:
- Help the environment
- Appeal to eco-conscious consumers
This is why one of the biggest trends right now is businesses being as eco-friendly as possible, from using recycled packaging to paperless offices.
Email Marketing
To end this article, let’s briefly talk about email marketing.
Email marketing has recently exploded in popularity with both small and large businesses. This is because it enables them to reach customers 24/7 while experiencing high engagement rates with their marketing content.
Got a big sale coming up? Email customers to let them know.
One of your new products is about to launch? Send a giant email out.
When you get the hang of email marketing, you’ll be able to drive customer engagement and increase your sales beyond belief.
