Being a blogger is not as easy as it seems. You need to write regularly for the online journals or your website if you are willing to rank on a good position. You need to follow certain tips and techniques so that you can make your presence on the search engine result pages. One of the most effective and powerful strategies to increase the traffic of your blog or website is to choose seo. The process of search engine optimization helps you to gain a good amount of traffic. It uses different on-page and off-page methods making the site eligible to rank on google. SEO is a wide concept that includes different methods to increase the traffic of your website.
Nowadays you can find every product or service on your fingertips because of digital marketing. It has become easier to get your desired product at your doorsteps without going anywhere and wasting your time or energy. To avail this facility you need to make an online store that is a website where people can visit and find the desired product there. Apart from the products you even get a lot of information about different topics on the blog pages. You just need to search what you want and it will be on your screen within a second. If you are also a blogger then here are certain tips that you will need to impress the visitors and increase the traffic of your blog.
1. Make Keyword Research the Priority
Whatever your blog is for one thing that you need to keep in priority is to search for the right keyword. You can use different tools to search for the keywords related to your topic that will help you to know what the audience is looking for. You can check what’s trending and what are the topics that the audience is looking for so that according to it you can deliver the required information to the visitor. The Right way of starting something is Learning it. You can find companies simply on the web like digital marketing course in Surat, Pune, Mumbai and Delhi etc. There are lots of training companies in every city.
2. Write a Comprehensive Content
If you are a master in playing with words then you can write effective and comprehensive content. Writing an eligible blog is necessary as it is one of the most important things for your website. Your blog is incomplete without the content and the visitors visit there to gather the information so you need to write what they want. Don’t stuff the keywords by using them again and again. Write it in a simple and easy language that can be understood by the reader.
3. Use Low Competitive and Long-tail Keywords
You will not instantly rank on the search engine result pages you need some patience to get the desired rank. Going for a low competitive or secondary keyword will make it a bit easier to rank. Using long-tail phrases that include three to four words can easily showcase a particular product or service that your website has. It’s great if you are ranking on a high competitive keyword but if you are finding it difficult then you should surely go for a low competitive word.
4. Try to Impress the Visitors
Your first motive should be to impress your visitors and provide them with the latest information. Go with the flow and write in a simple language so that the reader can easily understand the meaning of the topic and content that you have written. The main thing is that you need to cover the topics and information that are required in the post. Cover as much information as you can so that it becomes easy to rank on the search engine pages.
5. Focus on the Speed
The speed of your website should be relevant. If it is not then do it right now. You can use different tools to check the speed of your website and make it proper on time. People don’t like to wait nowadays, they want the results in just one click. So it is mandatory to get the right speed or else it can lead to losing the visitors. Your website or web page should open within five seconds to assure the visitors regarding the speed.
6. Add Images or Infographics to your Blog
To make the content look more attractive you can add some images to it. Keep the ones that are suitable and related to the topic so that it even becomes easier to understand. Even the use of infographics will be favourable to give the desired information to the reader. Infographics contain images as well as some phrases that are easy to grab once you see them. This really works and proves to be one of the effective tips to increase your traffic.
7. Provide Some Backlinks
Providing backlinks to your content or blog will give a good reason to get it crawled on google and get a high traffic. It is the process of providing backlinks from one website to another. The relevance of backlink evaluates the estimate of how important a site is. It is one of the most important factors that is determined in SEO to increase the traffic of your website. Even check broken links or dead links if any and fix them as soon as possible.
8. Choose Eligible Title and Description
The first thing that strikes the reader when they open the blog or content is it’s title. The heading gives a clear idea regarding the information so do choose a proper one with a dignified meaning. The meta description that is displayed on the serp should also be eligible and contain the keywords that you are targeting so that when someone searches for it the site comes on google. Therefore choose it wisely. In case you have difficulty and need expert then its better to outsource to some agency. Please do check agency is doing by themselves or they have opted for seo reseller services. It’s important to know who is actual service provider.
9. Keep an eye on Updates
Google follows certain updates that can affect your ranking. It is necessary that you go along with the updates to maintain the ranking of your website. Update the content, links, and images if necessary so that your site remains up to date. Use different tools and methods wherever necessary and fix the errors if any. Do check the broken or dead links and update them as it is the most important factor that affects the ranking.
10. Make it Mobile-friendly
Making your website mobile-friendly is of utmost importance as more than 50% of people search for products and necessities on their mobile phones. It is not possible to take their personal desktops everywhere therefore getting the services at mobile is mandatory. In fact, search users have increased more on a mobile device and especially google search has also introduced mobile performance in their search console.
