For your Prestashop store to be successful in 2023, you need to have a secret content strategy in place.
By implementing a content strategy, you can increase traffic, conversions, and sales. Wondering why we are saying this?
Well, if you study Google’s recent search engine algorithm reports, you will find out that it is now focusing more on quality content rather than links & SEO.
It’s true! Quality content is the most significant factor that will help your Prestashop stand out in this crowded market of eCommerce stores.
In addition to products and fantastic customer service, your Prestashop must follow a defined content strategy to rank higher on SERPs.
So what is this mystery strategy? Or how can you make one for your Prestashop? Keep reading to find out.
What is content strategy, and why do you need it for your eCommerce store
Before we jump ahead on ‘You can do this, and You can do that,’ it’s essential to clear the basics first.
Content Strategy is the process of planning, organizing, and writing content that helps your company communicate its message online. It helps you create a cohesive branded experience that your customers can’t resist. The main goal of content marketing is always the same: establish trust with customers and build relationships online by providing exciting information that they find valuable or helpful.
With increasing Prestashops and the competition, you need to make sure all of the content on your website and social media channels is resonating. It’s crucial because people will only share things they find valuable, so if there isn’t anything interesting or helpful, then don’t expect them to interact or even look at the stuff you are producing.
Types of content you should create to engage and convert customers
Content could be of endless varieties. It’s like how creative you could go with your strategy. The main ingredient is customer psychology and imagination. Still, these are the most practical content forms you should focus on to help your Prestashop grow:-
Website Content
Every piece of information on your website is ‘Content.’ From homepage to product pages to your other web pages, including – About us, CSR, Category Pages, Product Descriptions, FAQs, T & C.
Everything should feel consistent with your unique brand voice. For example: If you are an Indian shoe brand that sells eco-friendly shoes, your brand USP should feel in each section of your website. Either via written copy or graphics.
Important note: Get your Prestashop upgrade to the latest version 1.7 if you’re not on it. It will bring more performance, security, and features that you could benefit to strengthen your content strategy.
Social Media Content
Social Media is the 2nd central pillar of your Prestashop Content Strategy. No matter what’s your niche (Business Category), you can’t stay active with engaging content on all social media platforms.
You need to practice and understand which particular channel works best for you. For fashion brands, Instagram & Facebook is the optimal choice. For B2B businesses, LinkedIn is the magic wand.
So make sure you shortlist and produce quality content with CONSISTENCY on your specific social channels.
Blog Posts & Articles
In 2023, you would hardly find any brand operating without their dedicated blog & article page. The public loves reading and consuming new information that feeds their curiosity.
Your brand blog page must solve their doubts and queries and surprise them with engaging information via SEO-friendly blog posts.
Make sure your Prestashop has a dedicated blog page, if it aims to survive the eCommerce market.
User-Generated Content
Your customers are the KING of your brand. They are the ones who taste it. This means no one could give a better opinion of your services & products than them.
Run social media contests or approach your customers to acquire unboxing videos, product reviews, and written letters that aware others of your brand and your products/services’ quality.
Influencer Content
Influencer marketing is heavily booming today. It’s because trust is the biggest factor in digital trade. If someone who has strong trust among their audience recommends your brand, there are huge chances for your sales to go up.
So make sure to boost your Prestashop business with influencer marketing. However, we’ve low prioritized this powerful content strategy than others because of its expensive costing factors.
How to produce quality content on a tight budget
It’s the most understated topic ever. Budget drives your content strategy, and this fact is undeniable. However, even for startups, you can produce high-quality content that ranks on Google by taking these intelligent steps:-
Hire an experienced copywriter
An experienced copywriter could wave their sword of powerful words and make your unique brand voice reach your audience impactfully.
Leverage AI to boost your Copywriter’s Productivity
It’s 2023, my friend. You don’t need a broad team of Content and Copywriters to sail your brand in the ocean. Leverage the power of AI with tools like – Jarvis & Surfer SEO.
Your copywriter could use these tools to boost their content creation activities by 10X. Plus, these tools are less than half the cost you would pay if you had hired another dedicated copywriter for your brand.
Hire a Digital Marketing Pro
Your content production is sorted! But you’d still need someone who can find the right ways to market it. And no one can do this job better than a digital marketing professional.
Just hire someone with 3-4 years of experience, and your Prestashop would be automated for quality content production on a cyclic basis.
Bring in modules
If you think you’d need to recruit a customer consultant, a calling professional, and someone to manage your Prestashop product inventory, then you’re not well updated on trends.
Hire a Prestashop module developer who can build custom modules to automate your inventory management, accounting, customer handling via chatbots, and shipping – logistics.
Doing this will allow you to focus on more crucial aspects of your business, that’s, spending more time with your content marketing team to turn your Prestashop store into a BRAND.
Final Suggestion
It’s time to give your eCommerce store the content strategy it deserves.
The content types we’ve listed are a great place to start, but don’t forget about other forms of content like videos, podcasts, or even physical products.
And if creating quality content on a tight budget is your concern, don’t worry! There are plenty of ways to produce great content without breaking the bank than what we’ve revealed above.
Reach out to an experienced and recognized Prestashop partner agency for help getting started.
Thanks for reading
Happy Prestashop
