Gojek is a leading multi-service platform that has experienced drastic growth in recent years. The company has successfully gained its position in the super apps market by providing lots of services to customers on their demand.
Looking at the hypergrowth of Gojek, many businesses are looking for ways that help to get massive success similar to Gojek. If you’re seeking the same, this article can prove beneficial for you; let’s explore the secret behind the hypergrowth of Gojek and how you can get the same for your business.
Gojek Success Story: Let’s Know How the Indonesian-Based App Achieved Success
In 2010, Gojek started a call center to offer courier delivery and cab-hailing service to customers. The enterprise launched its app for users to meet the growing demand in 2015. Gojek experienced a great jump in its order and success since its mobility solution launch.
Now Gojek manages more than one million drivers with the help of 12 engineers. Southeast Asia’s multi-service app has also partnered with millions of merchants to deliver instant access to a broad range of products and services.
Gojek merged with homegrown eCommerce giant Tokopedia; it’s increased its valuation to $28.5 billion. GoTo Group is the first platform to combine on-demand, finance, and eCommerce services. The company is continuously adding new services to its list, like digital payments, hyperlocal delivery, loyalty programs, etc.
As per the Straits Times’ recent report, the most valuable startup, Grab, falls behind GoTo Group by 18 billion in revenue. However, Grab experienced 79% of revenue growth this year with its taxi-hailing and hot meals delivery service. Grab and Gojek are struggling to win the battle as super apps in Southeast Asia; they are also trying to convince investors to boost their money-making potential after staging their stock market debuts in 2022.
More than 80% of Gojek’s monthly users are from Indonesia. However, the company is looking forward to boosting its non-Indonesian users by almost 50%; hence it’s planning to launch its service in different countries. It had completed more than thirty million trips before the pandemic spread; this number increased during the COVID-19 spread as more customers preferred to get everything delivered to their doorsteps.
Gojek is always focusing on technology advancements for improving its service and providing an improved experience to its customers. Be it with its digital payment, home services, food delivery, or any other. The company is also keeping its mobile app and website updated to meet the growing demand. It’s integrating advanced and trendy features like contactless delivery, feedback cards, and others, helping Gojek to stay competitive or on top in the super app race.
Ways That Helps You Achieve Hypergrowth Similar to Gojek
Now you might have a short idea of how Gojek achieves hypergrowth, right? This will surely provide you with a road map to build a strategy and develop an app similar to Gojek that helps you be on the top and manage multi-service businesses smartly. But if you do not yet have a clear idea about how to be successful in a competitive market, then let’s explore a few of the important and proven ways to be successful.
Always Stay Organized
Managing unorganized things can be tiring, and so is the case with unorganized businesses. You can make a to-do list to get everything done in a proper and effective manner. If you’re managing business operations traditionally yet, then there are chances you can miss out on some orders or fail to have complete control over the business operation. You can deal with this issue by transforming your business with a mobility platform like Gojek that helps you organize things effortlessly.
Launch Your Multi-service App
Do you have a mobility solution for operating businesses online? If not, then it’s time to automate all your business operations. You can develop an app similar to Gojek to manage everything efficiently from one place. A feature-rich platform will not only help you boost your presence online but will also help you collect more orders and generate more sales by satisfying the needs of a large group of people. It also helps you have insight into business earnings, helping you make better decisions.
Be Creative
If you want to engage and drive more customers, then it becomes vital for you to be creative. Try new strategies like Gojek, which uses social media, product promotion techniques, and more to engage customers with its platform. You can even do the same to get more sales and disrupt the marketing landscape, just like what Gojek is doing in Indonesia.
Stay Focused
The main goal of any type or size of business is to make money, and your dream might be the same, isn’t it? But never compromise with the quality of services you are offering, as it can result in business failure.
Southeast Asian giants also focus on providing excellent service to their customers to keep them coming back and loyal to their brands, and Gojek is one of them. If you want to win the hearts of customers, always stay in tune with your business service; if you miss out on fulfilling your customers’ demand, then there are great chances that they will find an alternative option.
Understand Your Competitors’ Strategy
How can you be successful until and unless you don’t have proper knowledge about your customers, completion, and market? If you want to get hypergrowth in today’s competitive market, it becomes crucial for you to know everything about your rivals’ strengths, weaknesses, working and marketing strategies. This can help you plan and utilize better ones for your business, ensuring growth and success.
Remember above-discussed are basic ways that you can try to get hyper growth similar to Gojek. But it becomes essential for you to know that every approach doesn’t work the same for everyone, so find the one that helps you achieve your targeted business goals.
Ending Note
Gojek is undoubtedly a market leader with more than twenty service offerings and effective business strategies. You can also get the same popularity for your business if you follow the right business model, keep your brand updated with modern tech, and implement the right marketing approach that helps you drive more leads and customers. Success doesn’t happen overnight; hence go step-by-step and get what you want!
