Emails are the most effective ways to communicate with customers. They provide an excellent medium to communicate messages and can even contain multimedia that helps in making the messages look more enticing and appealing.
Most business emails, such as product or transactional emails, are intended to encourage the customer to click on the link attached to the email. This can be done only when the email is attractive and informative enough to be clicked on.
This can be achieved by having an email marketing tool in place so that all emails can be designed so that they are sent at the right time and delivered in a manner to achieve maximum impact on the customer. Only with the right email can any business in the market achieve the right results.
Email Campaigns – Introduction
Email campaigns are a great way to send information about products, services and other important information about the brand or company that a business would like to present to customers.
Email campaigns are the desired way of communication when there is a major launch, alerting the customers about something new being introduced or a new sale. It helps pique the customer’s interest and therefore helps build sales and revenue for the brand.
An email campaign is a process where a marketer makes a list of all the contacts or customers of the brand. It can also be segmented into various categories and lists based on product preference, geography, buyer behavior, etc.
Using this information in a contact list, a marketer can create campaigns by creating personalized and effective emails that can be scheduled to run from time to time.
This is completely controlled by the marketing team and can be utilized whenever there is a need to get in touch with the customers or when a situation demands customer attention, such as a clearance sale announcement, a new product launch, or Black Friday or Holiday Sale, etc.
Email Campaign Design for Audiences
The internet now has plenty of templates for emails that make even a novice marketer a professional. Templates are one of the best ways to get an email going – one can include attractive images, videos, animations, links and texts that are effective and call for the customer’s attention.
But sometimes, there are multiple kinds of lists and multiple templates that may be suitable for these customer lists. In such a situation, choosing the right template for the right customer list becomes very important.
For example – choosing an exciting product content for a new phone is the best email for a list of customers who have shopped for mobile phones 2 years ago or those who have added a phone to their cart and haven’t checked out yet (abandoned cart customer).
Sending an exciting product reveal email to such potential customers may entice them to click the link and go through the ordering process or complete their abandoned cart order.
A/B Split Testing is an amazing feature offered by many of the email marketing tools these days that help run test marketing campaigns with two different email types so that the marketer can finalize which one is more effective using realistic analytical tools and decide on the best one.
