A business is only as successful as its customer base. Though you may see big sales and profits when you first start, there’s no guarantee that the income will keep coming in unless your customers return. You want to give them at least one reason why they should buy from you and know how to connect with them when they leave your store or website. Before you spend a lot of money on methods that don’t work, look at the top business trips to attract more returning customers and get them to come back.
Offer a Loyalty Club
One of the best ways to get repeat business is with a loyalty club. Also known as a reward program, it lets you reward customers when they buy from you. You might use standard cards where they get a punch each time they buy a certain thing or spend a specific amount of money. When they get enough punches, they turn in the card for a free item or a discount. A loyalty club also helps you gather information about their spending habits along with how to contact them.
Choose the Right Branding
Tiffany & Co. has a strong reputation that some credit to its branding. When you buy from this company, you get a gift bag or box in the iconic baby blue color. The right branding serves as a constant reminder to customers about your shop. When you invest in strong gift bags that have your logo on the front, they’ll remember you every time they use that bag, which might make them want to come back. All of the branding that your business uses should match to avoid any confusion.
Use Social Media
Using social media is a great way to turn one-time customers into returning customers. Twitter lets you send short tweets that capture their attention, while Instagram gives you the option of sharing videos and photos of your products in action. You can also share videos on YouTube and make fun posts on Facebook. A social media manager can help because they keep track of online reviews and comments. Simply replying to the comments that customers make will show them that you care about their thoughts and make them want to buy from you again.
Connect with Them
Finding ways to connect with your customer base is an excellent way to get the repeat business you need. Make sure that they know how to contact you and look for ways to reach out such as direct mailing. With direct mailing, you see flyers and sales sheets to as many customers as you want. Another option is a text message marketing service that helps you connect with customers who share their email addresses. You can send a quick text to tell them about an upcoming sale or to send them an exclusive coupon.
Host Live Chats
One of the top ways to attract more returning customers is through methods that let them talk about their issues. While you may not have enough money to have a 24/7 customer service department, you should respond to emails and messages as quickly as possible. Live chats allow customers to talk about their complaints and get a response on the site. There is new software that responds to certain words and phrases in live chats. Even if you don’t have a rep on hand to talk to customers, they can get answers to their questions at any time of the day or night.
Get Feedback
Don’t forget to get feedback from your customers. You can hand out comment cards in your stores or print surveys on your receipts that let customers enter contests when they share their opinions. If you have an online business, send out emails with surveys and encourage customers to post reviews on your site to win prizes such as gift cards. Knowing that they have a chance to win money and free products will make them want to buy.
Conclusion
Repeat customers are the lifeblood of any business. You need to find ways to make them buy from you more than once and encourage them to share their experiences with others. Some of the top ways to attract more customers include offering live chats on your website and setting up a loyalty club.
