Marketing is the soul of every business. We’ll not bore you by explaining what marketing is & its types. You need to realize the following thing related to the importance of marketing: While it is crucial to work on the product/service, the most important thing remains where to find the right crowd who might be keen on the thing you’re offering. Because if you can’t sell, it doesn’t matter how good is our product/service! Our one solution to this complex problem: Digital Marketing.
What is digital marketing?
A lot of people get confused with the term: digital marketing. Let’s explain it to you in simple examples. Digital Marketing is the online promotion of your product/service. It’s more powerful than ever because of the audience size it covers, and given that every user has access to search engines & Social media platforms: it becomes a gold mine for your business. Every business should take advantage of online marketing! Digital marketing consists of three main components:
Search Engine Optimisation (SEO):
It is one of the main parts of digital marketing. With the help of SEO, your business starts to appear on search engines like Google, Bing, Firefox, Safari, and Samsung Internet. So, how does this work? It all starts with keyword research. Many SEO tools help you with keyword research: Ubersuggest, Semrush, Google Adwords, and Keyword tool. Let’s give you a basic example related to keywords: you own a brand that sells Home textiles. Your keyword most likely would be “buy sheets in bulk “. You would want to rank your website on the first page of google against this specific keyword.
After keyword research, you need to generate unique & optimized content. The content should contain your targeted keywords, but beware of the keyword density because over-optimizing too much will affect your SEO negatively! The next step would be to do off-page SEO (Backlinks). This is one of the main advances with regard to SEO. Backlinks are of two sorts: Do-follow and No-follow. We believe that both types of links play a pivotal role in the ranking of your website. There are multiple link-building strategies, but we’ll discuss the three main ones:
- Guest posting: It means that you’ve to write quality content for others’ websites, and in return, you can add an external link from their website to yours! It is one of the effective techniques because you get a do-follow link and the content is relevant to your website’s niche. However, in the last three years, free guest posting has been reduced because people have realized the importance of backlinks. Although, you can still find some sites, which will help your website’s ranking. The method to find a guest posting site is the following: your niche “submit a guest post”
- Links from the forum: This technique is relatively easy than the previous one. Forums are great for discussion, and if you find a relevant forum related to your niche then it could really benefit your website’s SEO. It works like this while discussing some topic, you just have to insert a link in between that is relevant to the topics. You’ll get a do-follow or a no-follow link, but either way, it will boost your website’s ranking!
- Skyscraper Technique: This is another type of strategy for backlinking that is highly recommended. Although it is a bit difficult to get backlinks, once you get successful then these links can really be a game-changer for your website’s ranking. The process is simple: you need to find some of your competitor’s websites. Once you have a proper list then just go through the backlinks of your competitors by using tools such as Semrush or ubersuggest. Examine the type of content your competitor has written and the websites that are giving backlinks to your competitor. Write a similar content that is superior. Once you’ve written content that is similar & more superior then ask those websites to link to your content as it is superior. It is a very long-term project, but it is completely worth it! After Off-page SEO, you need to focus on technical SEO. It mainly is related to your website! It includes the theme of your website, user experience, website speed, SSL certificate, and the structure of your page.
Social Media Management:
It is the second most important component of digital marketing. You can’t build a brand without having an Instagram or Facebook page. However, it is one the difficult tasks to manage social media accounts. You’ve to generate content frequently to keep your audience engaged! Here are a few substance thoughts for social media marketing:
- Customer testimonials: The best way to build trust among your audience is by showing the feedback of your current customers!
- Feature Employees: It is another effective strategy to build brand awareness among your audience!
- Use Curated Content: Many people don’t follow this strategy, but we believe it should be used more often. Sharing the content of other brands is good for you because it shows that you’re up to date in your field.
- Make Tutorial Videos: Teach your audience about your product. How to use it? When to use it?
After that, it is essential to analyze which type of content worked for your audience; so, you have a clear idea of which type of content works for your audience. Although there is a lot of software available for social Media Management, they all charge a fee. We recommend a content calendar to manage your content effectively. Most people out-source social media management services.
Social Media Advertising:
We believe that without this technique, you can never grow your business. We all know that Facebook alone has an audience of billions. Advertising your product to billions of people is a treat for your business. However, it is not that easy. You need to be familiar with Facebook’s ads algorithm and how the ads work. We’ve seen a lot of businesses which couldn’t take benefit from the paid advertisements!
We’ll give one trip that can boost your ads:
Choose the right campaign objective! We’ve witnessed many people using the wrong objective and expecting sales. If you want sales, then only the conversion objective will help you. Many people select traffic objectives and assume that people coming to their website will make a purchase. It doesn’t happen like that!
Digital marketing has changed big time. More and more industries are coming towards this field to grow their business. Even digital marketing for doctors has a great scope, and the doctors know how to increase their clinic’s revenue with the power of digital marketing. If medical services can improve their business from digital marketing, then any business can!
