If you are going to make any significant inroads in the digital space, you need to learn as much as you can about Google. If you have to use Google in your marketing, you need to learn about paid ads. These aren’t as easy as they seem, but it also doesn’t require you to be tech-savvy to get it done.
You can, of course, set up the ad like anyone else, but will it be successful. Here are some of the best steps you can use to set up a successful Google paid ad campaign. The steps are subject to change over the years with various Google algorithm changes that’s come up.
Basic Terms
If you are to crack this idea, you need to learn a few basic terms used here.
- Bid – it is the maximum you are willing to pay when someone clicks your ads
- Keywords – these are all over the internet today. They are words or phrases people key in to trigger a search.
- Ad Rank – determines where your ad shows up
- Quality Score – a metric that shows how relevant your keywords are to the ads you put up
- CPC – cost per click – the amount paid when someone clicks the ad
- Conversion – when some clicks on the ad and buys from you.
Organize the Account
Your account needs to be set up to succeed from the beginning if it’s to succeed. Break down your services and products into categories. Alternatively, you can mirror the structure you have on the site. The two levels of an organization are higher levels and ad groups.
Have a Budget
Before starting any marketing idea on the ground, you need to have a budget. With a budget, you can easily hire the right Google advertising agency for the task. Not many people can crack up the account, and an agency will get it done with minimal time.
You also need to have a budget for how much you’ll spend on the daily budget and the bids. The daily budget is for how much you will spend per campaign per day. The bid is for how much you’re willing to spend on a keyword.
Pick Your Keywords
You need to pick the right keywords to make it in the field. These are the keywords you think people will search for your products. You want these phrases to be as relevant as possible to whatever ad you are trying to trigger to your landing page.
Google Ads comes with Keyword Planner, a tool that will help you get the right moves.
Set Your Landing Pages
This is where customers will land when they get your site after clicking on your ad. You have to choose the page relevant to the ad as much as possible.
Decide Where to Show Up
Your ad can either appear on mobile phones, PCs, tablets, or all. You can’t miss out on smartphone users as they are the most used globally. Ideally, you want to appear on PCs and mobile to have the most effects.
Set It Up Correctly
You need to set up your Google paid ad campaigns correctly or hire someone to get it done. Either way, these are some of the ideas you can use to set up a successful Google paid ad campaign.
