Business Intelligence(BI) is the driving force for many top enterprises. Thanks to its numerous features, companies can make profitable business decisions based on valuable insights into your business. No wonder the Business Intelligence industry is expected to be valued at USD 40.50 billion by 2026. Domo is one of the top cloud-based BI platforms that transform business data into valuable contextual insights that help companies make well-informed business decisions.
Although its numerous functionalities integrating Domo with your current business operations can be tricky, many companies prefer hiring Domo consulting companies to help them smooth the transition, thereby improving business profits. If you are looking to implement Domo in your business, here are four excellent benefits of Domo for businesses.
1. Seamless Data integration from multiple diverse sources
One of the major benefits of Domo is helping companies integrate diverse data from numerous different sources. The platform sources information from data sources like Google Analytics, Salesforce, Cloud CRM, and emails. It helps to drive meaningful visual insights from these data sources.
It is especially beneficial for companies that deal with information from different sources. It helps to discover data in the dark that wasn’t accessible before. Domo’s ETL tools allow you to combine different data sets and derive helpful business insights. Domo’s sub-second queries will enable you to live query data warehouses. You can also automate workflows by establishing data pipelines between Domo and other systems. Here are some of the data sets that you can connect with Domo:
- Excel
- Shopify
- Dropbox
- MailChimp
- Marketo
- Microsoft
- Magento
- Google Analytics
- HubSpot
- Google Adwords
- Zendesk
2. Easier access to business data
Domo is a cloud-based platform that allows uninterrupted access to business data. Executives can concurrently access data from anywhere while avoiding data silos. This means that your executives can access critical business information with Domo’s android or iOS apps.
One major benefit of Domo is that it offers a bigger picture view of your business data. It avoids data inconsistencies and confusion. Your teams get empowered and consistent as they face only one source of data truth.
3. Data protection
As mentioned before, Domo is a cloud-based platform. Only the users with valid credentials and access rights can view, edit and modify the data they are supposed to. That means your information is protected through peer-to-peer encryption and other security protocols like 2-factor authentication.
Domo Certified data scientists who work with Domo consultancy agencies help you secure your data by ensuring there aren’t any security loopholes that can leak data and make the system vulnerable to data branches. Such loopholes are often overlooked during the integration process of Domo, and that’s why it makes more sense to hire an experienced Domo consulting firm to avoid any future problems.
4. Intuitive UI that promotes Self-service
Domo’s user BI platform promotes self-services as business users can access and visualize data. Its intuitive and user-friendly user interface is easier to use and offers user guidance at every step. It also helps companies to maintain data governance through access control. The users are more likely to find solutions by self-starting.
Domo offers a one-stop solution to your BI needs. The bigger picture perspective allows you to identify risks and discover opportunities. Make sure you hire the right agency for seamless integration and top-notch support.
